Infinite Possibility: Creating Customer Value on the Digital Frontier (Hardcover)

Foreword by James H. Gilmore
Acknowledgments

Part 1: PREPARATION
Introduction: Innovation on the Digital Frontier
Chapter One: Cosmos Incogniti: Introducing the Multiverse

Part 2: REAL ORIENTATION
Chapter Two: Reality: Presenting the Richest of Experiences
Chapter Three: Augmented Reality: Enhancing the World around Us
Chapter Four: Alternate Reality: Creating an Alternate View of the Real World
Chapter Five: Warped Reality: Playing with Time

Part 3: VIRTUAL ORIENTATION
Chapter Six: Virtuality: Crafting the Most Imaginative of Experiences
Chapter Seven: Augmented Virtuality: Bringing the Material into the Virtual
Chapter Eight: Physical Virtuality: Instantiating the Virtual in the Material
Chapter Nine: Mirrored Virtuality: Absorbing the Real World into the Virtual

Part 4: GUIDING
Chapter Ten: Multiverse Excursion: Reaching through the Realms
Chapter Eleven: Offering Depiction: Varying the Variables
Chapter Twelve: Third Spaces: Fusing the Real and the Virtual
Chapter Thirteen: From Design to Deployment: Act into the Future
Afterword: To Infinity and Beyond
Notes
Index
About the Authors