Attention and Value: Keys to Understanding Museum Visitors (Paperback)

Part 1 What We Know about Visitor Attention; Chapter 1 Introduction; Chapter 2 Early Studies In Visitor Attention; Chapter 3 Review of Visitor Attention Theories and Models; Chapter 4 Inferred Outcomes of Engaged Attention; Chapter 5 Overview of The Attention-Value Model; Part 2 Understanding Value and Motivation; Chapter 6 Value as a Combination of Quality and Duration: Impact on Choice of Film; Chapter 7 How Value Influences Choice of Text Passages; Chapter 8 Predicting Engaged Attention to Exhibit Text Passages; Part 3 Ways to Promote Engaged Attention; Chapter 9 Prompting Engaged Attention with Visitor Self-Guides; Chapter 10 Prompting Engaged Attention by Instructions to Describe or Compare Exhibit Objects; Chapter 11 How Label Placement Influences Visitor Attention; Chapter 12 Prompting Attention to Exhibits by Supplementing Audio with Text; Chapter 13 Prompting Attention with a Large Interpretive Background; Part 4 Promoting Engaged Attention Though Exhibit Design; Chapter 14 Phenomena Associated with Decreases in Visitor Attention; Chapter 15 Visitor Navigation and Attention; Chapter 16 Visitor Attention in Exhibitions: Some Guiding Principles;