The New Store Workbook: MSA's Guide to the Essential Steps from Business Plan to Opening Day (Spiral, 2, Revised)

Chapter 1: The Big Idea: Writing the Business Plan Chapter 2: How to Get There from Here: Timeline from Business Plan to Opening Festivities Chapter 3: From the Ground Up: Store Design and Visual Merchandising Chapter 4: The Goods: Planning, Selecting and Purchasing Chapter 5: More Than a Cash Register: Selecting the Point of Sale System Chapter 6: Thwarting Thieves: Store Security Chapter 7: Fun with Numbers: Financial and Inventory Procedures Chapter 8: Tell Them About Us: Marketing the Store Chapter 9: Good Help is Hard to Find: Staffing Issues Chapter 10: The Customer is Always Right: Customer Service Basics Chapter 11: Off to the Mall: Opening the Off-Site Store Chapter 12: The Internet Awaits: Opening an Online Store Suggested Reading Terms and Definitions