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· 제목 : Museum Store: The Manager's Guide: Basic Guidelines for the New Museum Store Manager (Paperback, 4)
· 분류 : 외국도서 > 경제경영 > 박물관경영
· ISBN : 9781629580319
· 쪽수 : 153쪽
· 출판일 : 2015-01-01
· 분류 : 외국도서 > 경제경영 > 박물관경영
· ISBN : 9781629580319
· 쪽수 : 153쪽
· 출판일 : 2015-01-01
목차
Chapter 1: The Retail Store: An Integral Part of the Museum Chapter 2: Building Budgets and Tracking Stats Chapter 3: Managing Merchandising Chapter 4: Legal Considerations Chapter 5: Designing Displays Chapter 6: Managing Staff Chapter 7: Creating Great Customer Service Chapter 8: Developing Effective Marketing Chapter 9: Setting up Shop Online Terms and Definitions
