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· 제목 : Data-Driven Personas (Paperback)
· 분류 : 외국도서 > 컴퓨터 > 사회이슈
· ISBN : 9781636390680
· 쪽수 : 317쪽
· 출판일 : 2021-02-05
· 분류 : 외국도서 > 컴퓨터 > 사회이슈
· ISBN : 9781636390680
· 쪽수 : 317쪽
· 출판일 : 2021-02-05
목차
- Preface
- Acknowledgments
- Part 1: Setting the Stage
- Introduction
- Part 2: Getting Ready
- The Data-Driven Persona Revolution
- Getting Your Organization Data-Driven Persona Ready
- Part 3: Developing Data-Driven Personas
- Getting Meaningful Data
- Creating Data-Driven Personas
- Data-Driven Personas as Interfaces for Persona Analytics System
- Part 4: Using Data-Driven Personas
- Challenges of Applying Data-Driven Persona Development
- Use Cases for Data-Driven Personas
- Using Data-Driven Personas Alongside Other Human-Computer Interaction (HCI) Techniques
- Part 5: Evaluating Data-Driven Personas and the Road Ahead
- Evaluating Data-Driven Personas
- Selecting the Appropriate Persona Creation Method
- Part 6: Data-Driven Personas and the Future
- Conclusion: Dispelling Myths ad Laying Out the Grand Challenges of Data-Driven Personas
- Appendix A: Persona Perception Scale Items
- Appendix B: User Interview Questions for Persona Data Collection
- Appendix C: Persona Profile Attribute Comparison
- Glossary
- Afterword
- Authors' Biographies
