Data-Driven Personas (Paperback)

Preface.- Acknowledgments.- Part 1: Setting the Stage.- Introduction.- Part 2: Getting Ready.- The Data-Driven Persona Revolution.- Getting Your Organization Data-Driven Persona Ready.- Part 3: Developing Data-Driven Personas.- Getting Meaningful Data.- Creating Data-Driven Personas.- Data-Driven Personas as Interfaces for Persona Analytics System.- Part 4: Using Data-Driven Personas.- Challenges of Applying Data-Driven Persona Development.- Use Cases for Data-Driven Personas.- Using Data-Driven Personas Alongside Other Human-Computer Interaction (HCI) Techniques.- Part 5: Evaluating Data-Driven Personas and the Road Ahead.- Evaluating Data-Driven Personas.- Selecting the Appropriate Persona Creation Method.- Part 6: Data-Driven Personas and the Future.- Conclusion: Dispelling Myths ad Laying Out the Grand Challenges of Data-Driven Personas.- Appendix A: Persona Perception Scale Items.- Appendix B: User Interview Questions for Persona Data Collection.- Appendix C: Persona Profile Attribute Comparison.- Glossary.- Afterword.- Authors' Biographies.rsona Profile Attribute Comparison / Glossary / Afterword / Authors' Biographies