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· 제목 : Consumer Informational Privacy: Current Knowledge and Research Directions (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781680834420
· 쪽수 : 86쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781680834420
· 쪽수 : 86쪽
목차
- 1. Introduction
- 2. Information Collection
- 3. Information Storage
- 4. Information Use
- 5. Transparency
- 6. Control
- 7. Firm Characteristics
- 8. Consumer Characteristics
- 9. Environment Characteristics
- 10. Summary and Directions for Future Research
- References
