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책 정보
· 제목 : Media Relations: Issues and Strategies (Paperback, 2, Second Edition)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781742376448
· 쪽수 : 304쪽
· 출판일 : 2013-01-01
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781742376448
· 쪽수 : 304쪽
· 출판일 : 2013-01-01
목차
Acknowledgements1 Media relations in context2 Understanding the media environment3 Theorising media relations4 Law and ethics in media relations5 Working with the news media6 Media relations campaigns7 Media releases8 Media kits, guides and online media centres9 Media conferences, 'famils' and events10 Not just the news11 Working with newspapers and magazines12 Working with radio and television13 Working with the internet and social mediaReferencesIndex
