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· 제목 : Strategic Communication: Public Relations at Work (Paperback)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781760876432
· 쪽수 : 336쪽
· 출판일 : 2020-09-29
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781760876432
· 쪽수 : 336쪽
· 출판일 : 2020-09-29
목차
Part 1: Foundations and the working environment 1. Introducing strategic communication and public relations 2. Communication at work 3. Issues, risk, crises and corporate social responsibility 4. Ethical and legal practice 5. Working in a media-dominated world Part 2: Process, planning and implementation 6. Research, measurement and evaluation 7. Working strategically 8. Planning and campaign development 9. Tactic selection and content creation Part 3: Theory 10. Theory: Where learning starts
