Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2h) (Hardcover)

PART I: GETTING STARTED 1. Medical Tourism and Well-Being Trends and Strategies Fred J. DeMicco, M. Cetron, and O. Davies PART II: DESIGNING MEDICAL TRAVEL PROGRAMS (Cases) 2. A New Perspective into Affordable, Quality Healthcare: The Case of Pronto Care Adel Eldin and Frederick DeMicco 3. An Examination of an Innovative Self-Insured Medical Center: The Case of Rosen Hotels & Resorts Frederick J. DeMicco and Abraham Pizam 4. An Innovative Approach to Global Medical and Wellness Tourism: A Case of Florida Medical Tourism Adel Eldin PART III: DESTINATION COMPETETIVENESS FACTORS AND CASES 5. Success Factors of Medical Tourism Special Economic Zones Ali A. Poorani and Yuang Fang 6. Renewal Challenges: The Case of the Republic of Georgia Lali Odosashvili and Ali A. Poorani 7. Medical Tourism Destination Success Factors: The Case of Three Chinese Cities Ali A. Poorani and Nan Jaing 8. A Geo Mapping Project for Medical Travel and Wellness: Opportunity to Enhance Tourism Revenue in Colorado Frederick J. DeMicco, Sophia Linn, and Akiko Yoshimi 9. Trade-Off Analysis of Health and Wellness Tourism Destination Attributes: An Outbound U. S. Consumers’ Perspective Radesh Palakurthi and Frederick J. DeMicco PART IV: MARKETING AND BRANDING 10. The Things I Learned About Building a Brand in the Medical Tourism Sector Ilan Geva 11. How to Attract More Patients, Increase Profit, and Build an Irresistible Medical Tourism Brand Janet Bruno 12. Dimensions of Medical Tourism and Destination Capacity Analysis: A Toolkit Ali A. Poorani PART V: MEDICAL TRAVEL FACILITATORS 13. Success Factors and Best Practices for Medical Travel Facilitators: Tips for Benchmarking and Startups Ali A. Poorani and Yushu Fu 14. Legal Issues in Medical Travel Facilitation Stephen M. Weiner, Mintz Levin Cohn Ferris Glovsky, and P. C. Popeo PART VI: PATIENT-CENTRIC APPROACHES: MANAGING MEDICAL TRAVELER EXPECTATIONS 15. Patients Rate Hotel-Like Hospitals Better Than State and National Average in Patient Satisfaction Ali A. Poorani and Rita Fearon 16. From Antiseptic to Aesthetic: Experience as a New Narrative in Curative Care Katie Contrera 17. Hospitality Meets Healthcare in Oncology at Cancer Treatment Centers of America® Peter C. Yesawich, Ananth Mohan, Carolyn Lammersfeld, and Kelly Murray 18. Strategic Medical Tourism Design: A Case of Switzerland, Hospitality Bridging Healthcare (H2HAⓒ) Frederick J. DeMicco, Peter P. Tschirky, Martin Jeffrey, Mengyu Li, and Mardelle M. Shepley PART VII: EMERGING TRENDS IN HEALTH, WELLNESS, and MEDICAL TRAVEL 19. Advances in Telehealth and Primary Care Ali Poorani, Amanda Adkins, Terri Hollen, and Kathryn Raborn 20. Delivering an Exceptional Holistic Patient Experience with Emerging Tech-Enabled Services Tammy Richmond 21. Overview and Trends of Medical Marijuana Tourism: A Case of Colorado Soo Kang 22. Measuring Quality of Healthcare across Borders: The Role of International Healthcare Accreditation in Medical Travel Elizabeth Ziemba and Claudia Mika 23. Hospitality Bridging Healthcare: Career Opportunities for the Future Hotel School Graduate Frederick J. DeMicco and John La Forgia 24. Medical Tourism/Travel in India: A Cost Comparison of Procedures with the United States Frederick J. DeMicco and Jackie Guzman 25. Telehealth and the COVID-19 Era Yan Cao and Ali Poorani