Changing the Food Game : Market Transformation Strategies for Sustainable Agriculture (Paperback)

Preface

Acknowledgements  

 How to read this book           

Part 1: What is the problem?       

1. Guatemala, where it all began

2. What you eat impacts the world

3. Reading and understanding behavior in systems

4. Why do agricultural markets fail?

Part 2: What is the solution?

5. Phases of market transformation

6. How does market transformation start?

7. The first mover and competition phase

8. The critical mass and institutionalization phase

9. The level playing field phase

10. Key questions about market transformation

11. Ten examples of inspirational change-makers

Appendix 1: Sector fact sheets of coffee, cocoa, and palm oil 

Appendix 2: Sources