Changing the Food Game (2e) : Market Transformation Strategies for Sustainable Agriculture (Paperback, 2 ed)

ForewordAcknowledgementsHow to read this book Part I: What is the problem?1. Guatemala, where it all began 2. What you eat impacts the world 3. Reading and understanding behaviour in systems 4. Why do agricultural markets fail?Part II: What is thesolution? 5. Phases of market transformation 6. How does market transformation start? 7. The first mover and competition phase 8. The critical mass and institutionalization phase 9. The level playing field phase 10. Twelve questions about the market transformation curve Appendix 1: Sector infographics of coffee, cocoa, and palm oil Appendix 2: Bibliography and references used