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· 제목 : Smart Things to Know About E-Business (Paperback)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9781841121697
· 쪽수 : 276쪽
· 출판일 : 2002-01-09
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9781841121697
· 쪽수 : 276쪽
· 출판일 : 2002-01-09
목차
What is Smart?
Preface
E-Business -
The History of the Internet "So Far"
Think E-Business -
Think Change!
E-Business Technologies that Matter
Electronic Consumers -
Attracting. Predicting ang Engaging them
B2B -
Business-to-Business E-Business (It's Not Just About Consumers)
Building Your Own Strategy
Making It Happen -
Doing E-Business
Using Technology in the Enterprise -
How Executives can Change Their Organisations
Recommended Reading
Glossary
Index
