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· 제목 : Going Global : Enterprise 02.02 (Paperback)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781841123165
· 쪽수 : 118쪽
· 출판일 : 2002-01-10
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781841123165
· 쪽수 : 118쪽
· 출판일 : 2002-01-10
목차
Introduction to Express Exec v
02.02.01 Introduction to Going Global 1
02.02.02 Definition of Terms: What is Going Global? 5
02.02.03 Evolution of Going Global 13
02.02.04 Implications of the Internet for Going Global: What can the Internet Offer? 27
02.02.05 The Issue of Globalization 35
02.02.06 The State of the Art of Going Global 45
02.02.07 Going Global Success Stories 59
02.02.08 Key Concepts and Thinkers 79
02.02.09 Resources for Going Global 89
02.02.10 Ten Steps to Assist Going Global 99
Frequently Asked Questions (FAQs) 105
Index 109
