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· 제목 : Customer Relationships : Sales 12.9 (Paperback) 
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9781841124520
· 쪽수 : 118쪽
· 출판일 : 2003-02-26
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9781841124520
· 쪽수 : 118쪽
· 출판일 : 2003-02-26
목차
Introduction to ExpressExec.
Introduction to Customer Relationships.
What is Meant by Customer Relationships?
The Evolution of Customer Relationships.
Global Implications for Customer Relationships.
Customer Relations: The State of the Art.
Customer Relations Success Stories.
Customer Relationships Key Concepts and Thinkers.
Resources on Customer Relationships.
Ten Steps to Effective Customer Relations.
Frequently Asked Questions.
Index.
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