From Science 2.0 to Pharma 3.0: Semantic Search and Social Media in the Pharmaceutical Industry and STM Publishing (Paperback)

Part 1 From science 2.0 (2000-2010); The web 2.0 revolution, and the promise of science 2.0: The web as a platform: Web services, the cloud, and the app; The network as a science platform; Harnessing collective intelligence; Collective science; Data as the ‘next Intel Inside’; Open science data; The state of Science 2.0; A reluctance to change; Scepticism and the promise of Science 2.0; The lack of a supportive environment. Part 2 To Pharma 2.0: Health 2.0 and beyond: 2.0 becomes Social Media; Big promises: Is there gold? Leading health 2.0 and social media sites and applications; The digital Pharma: The pharma industry adopts; Social attempts; 5 top stories; The digital Pharma influence; The industry watches; The industry remains cautious (the dark face of SoMe). Part 3 To Pharma 3.0 (2010-): Semantic search in Life Sciences: Semantic? What’s this? What do researchers expect; A survey of biomedical semantic interfaces; The future will be semantic; The semantic for Pharmas; Enterprise 2.0 and web 2.0: Enterprise 2.0; MS SharePoint 2010; And the next revolutions are? Next 3.0: Science 3.0; Pharma 3.0; Big STM 3.0; Conclusion.