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· 제목 : Global Television Marketplace (Paperback)
· 분류 : 외국도서 > 예술/대중문화 > TV/라디오 > 텔레비전 > 역사/비평
· ISBN : 9781844571048
· 쪽수 : 185쪽
· 출판일 : 2006-08-07
· 분류 : 외국도서 > 예술/대중문화 > TV/라디오 > 텔레비전 > 역사/비평
· ISBN : 9781844571048
· 쪽수 : 185쪽
· 출판일 : 2006-08-07
목차
Introduction: Studying Global Television Executives.- Chapter One: The History of Global Television Sales.- Chapter Two: Global Television Trade Shows.- Chapter Three: Selling Television Internationally.- Chapter Four: Buying International Programming.- Chapter Five: Scheduling International Television Imports.- Chapter Six: Acquisitions and Scheduling at Transnational Channels.- Conclusion: Imaging Post-National Television.
