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· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781509565917
· 쪽수 : 224쪽
· 출판일 : 2024-11-29
목차
Preface
Acknowledgements
Figures and Tables
Section 1: Introduction
Chapter 1: Media Industries in the 21st Century
Chapter 2: What Everyone Needs to Know about Media Industries
Chapter 3: How Internet Distribution Challenges Media Industry Practices
Chapter 4: What Happened to Ad-funded Media Industries?
Section 2: Internet Distribution and Advertiser-funded Media
Chapter 5: The Broad Sector of Advertiser-funded Media
Chapter 6: Opportunities, Limitations, and Understanding the Implications of Digital Media Advertising
Section 3: Internet Distribution and Consumer-funded Media
Chapter 7: The Broad Sector of Consumer-funded Media
Chapter 8: Opportunities, Limitations, and Understanding the Implications of Consumer-funded Media amidst Internet Distribution
Chapter 9: Governments and Media
Section 4: Media Today and Tomorrow
Chapter 10: Mass Culture in the Age of Microcultures: What do Taylor Swift,?Barbie, and Sports have in common?
Chapter 11: Can “Old” Media Companies Successfully Adapt to Changing Conditions?
Chapter 12: Pointless Hustle or Opportunity? Work in Simple-Professional Media
Chapter 13: Future Directions
Conclusion
Glossary
Notes
Index
