Strategic Marketing Management : A Process Based Approach (Paperback)

PART I: Introduction: Marketing and Business Processes1. Marketing and Process Based Management - Luiz Moutinho and Geoff Southern, University of Glasgow2. Customer Focused Management - H Timmermans, E M Van Raaij, Eindhoven University of Technology, and W F Van Raaij, University of TilburgPART II: Future Predicting Processes (Scenario Building and Forecasting)3. Environmental Scanning and Strategy - Luiz Moutinho, University of Glasgow, Fiona Davies, Cardiff Business School, and Graeme Hutcheson, University of Manchester4. Demand Management (Market and Technology Forecasting) - Luiz Moutinho and Geoff Southern, University of GlasgowPART III: Data Management Processes5. Strategic Corporate Knowledge - Luiz Moutinho, Andrzej Huczynski, and Geoff Southern, University of Glasgow6. Strategic Information Systems - Alexis Barlow, Peter Duncan, Kevin Grant, and David Edgar, Glasgow Caledonian University7. Marketing Measurement and Analysis - Graeme Hutcheson, University of Manchester and Luiz Moutinho, University of GlasgowPART IV: Keeping existing customer processes: (Order Fulfilment)8. Market Value Chain Management - Geoff Southern and Luiz Moutinho, University of Glasgow9. Customer Relationship Management and Marketing Insights - Len Tiu Wright, De Montfort University and Merlin Stone, University of West of England10. Operations and Marketing Programming - Luiz Moutinho & Geoff Southern, University of Glasgow11. Distribution Product Category Management and New Delivery Channels - Andrew Newman and Tony Conway, University of ManchesterPART V: Getting new customers processes: (Order Acquisition)12. Market to Collection (Marketing mix management and Financial Management) - James Wilson and Luiz Moutinho, University of Glasgow13. Reputation Management (Corporate Image and Communication) - P. J. Kitchen and Tom Watson, University of Hull14. Innovation Management, Time to market and solutions design. - J LA¡szlA³, SzAⓒchenyi IstvA¡n University, and P Judit, University of West HungaryPART VI: Infrastructure processes: Organisational Development and Co-ordination.15. Solutions Design - G Southern and L Moutinho, University of Glasgow16. Strategic Planning Effectiveness and Performance Measurement. - Geoff Southern and Luiz Moutinho, both University of Glasgow17. Financial Appropriation and return (budgeting, allocation of resources)- James Wilson and Luiz Moutinho, University of Glasgow18. Strategic Brand Management. - Simon Knox and Stan Maklan, Cranfield University19. Managing the Marketing and e business interface - Prof K H Huarng and Charles S Chien, Feng Chia University20. Cross Boundary and Global (International) Management - C.Lucas, LisbonPART VII: Conclusion: The Future21. Future trends in process based marketing management. - Luiz Moutinho, University of Glasgow and Paulo Rita, University of Lisbon (ISCTE)