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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781856175449
· 쪽수 : 514쪽
· 출판일 : 2009-09-04
목차
SECTION 1: Managing football1. Introduction and market overview 2. Ownership and governance 3. Finance, revenue generation and cost control 4. Broadcasting and technology 5. International and global development 6. Sport marketing and sponsorship 7. Law and regulation 8. Organising and human resource management 9. Supply chains, retailing and distribution 10. Leagues and competitions 11. Agents and intermediaries 12. Stadiums and facilities 13. Public relations and the media SECTION 2: Managing football in the big 514. England 15. Spain 16. Italy 17. France 18. Germany SECTION 3: Managing football in emerging markets19. Australia 20. North America 21. United Arab Emirates 22. China 23. South Africa SECTION 4: Managing football in established markets24. Argentina 25. Netherlands 26. Mexico 27. South Korea 28. Russia 29. Conclusions














