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· 제목 : Sport Public Relations and Communication (Paperback) 
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9781856176156
· 쪽수 : 282쪽
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9781856176156
· 쪽수 : 282쪽
목차
1. Public Relations and Communication in Sport 2. Sports Relationship Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport Social Responsibility
5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and Communication 11. New Communications Media for Sport 12. PR for Players and Participants 13. International Sports Public Relations
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