Re-orienting Fashion : The Globalization of Asian Dress (Hardcover)

Contents Notes on Contributors vii Acknowledgments ix Introduction: The Globalization of Asian Dress: Re-Orienting Fashion or Re-Orientalizing Asia? 1 Carla Jones and Ann Marie Leshkowich 1 Three Scenarios from Batak Clothing History: Designing Participation in the Global Fashion Trajectory 49 Sandra Niessen 2 The Ao Dai Goes Global: How International Influences and Female Entrepreneurs Have Shaped Vietnam's "National Costume" 79 Ann Marie Leshkowich 3 Korean Alterations: Nationalism, Social Consciousness, and "Traditional" Clothing 117 Rebecca Ruhlen 4 Designing Diasporic Markets: Asian Fashion Entrepreneurs in London 139 Parminder Bhachu 5 National Colors: Ethnic Minorities in Vietnamese Public Imagery 159 Hjorleifur R. Jonsson and Nora A. Taylor 6 Dress for Sukses: Fashioning Femininity and Nationality in Urban Indonesia 185 Carla Jones 7 Fashion-Nation: A Japanese Globalization Experience and a Hong Kong Dilemma 215 Lise Skov Afterword: Re-Orienting Fashion Theory 243 Sandra Niessen Index 267