Re-orienting Fashion : The Globalization of Asian Dress (Paperback)

Contents Notes on Contributorsvii Acknowledgmentsix Introduction: The Globalization of Asian Dress: Re-Orienting Fashion or Re-Orientalizing Asia?1 Carla Jones and Ann Marie Leshkowich 1Three Scenarios from Batak Clothing History: Designing Participation in the Global Fashion Trajectory49 Sandra Niessen 2The Ao Dai Goes Global: How International Influences and Female Entrepreneurs Have Shaped Vietnam's "National Costume"79 Ann Marie Leshkowich 3Korean Alterations: Nationalism, Social Consciousness, and "Traditional" Clothing 117 Rebecca Ruhlen 4Designing Diasporic Markets: Asian Fashion Entrepreneurs in London139 Parminder Bhachu 5National Colors: Ethnic Minorities in Vietnamese Public Imagery159 Hjorleifur R. Jonsson and Nora A. Taylor 6Dress for Sukses: Fashioning Femininity and Nationality in Urban Indonesia185 Carla Jones 7Fashion-Nation: A Japanese Globalization Experience and a Hong Kong Dilemma215 Lise Skov Afterword: Re-Orienting Fashion Theory243 Sandra Niessen Index267