This is Social Media : Tweet, Blog, Link and Post Your Way to Business Success (Paperback)

Preface v

Introduction: The backdrop to social networking xv

Chapter 1: One size won't fi t all: Indentifying your business needs xxviii

Chapter 2: Your business as the recipient of social media 18

Chapter 3: A who's who of social media 34

Blogger 35

Delicious/Digg/StumbleUpon 41

Ecademy 46

Facebook 51

Flickr 56

Foursquare 58

LinkedIn 60

MySpace 65

Picasa 65

Plaxo 67

Quora 69

Twitter 71

Wikipedia 77

YouTube 78

Chapter 4: Where will people fi nd you? How to get the most from search engines 82

Chapter 5: The joy of text: Text only interaction 108

Chapter 6: Why don't we do it on the road? Social networking goes mobile 126

Chapter 7: Come together: Incorporating social networking into a business plan 140

Chapter 8: Where is this going? 162

List of defi nitions in this book 171