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· 제목 : Digital Business Models: Concepts, Models, and the Alphabet Case Study (Hardcover, 2019)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9783030130046
· 쪽수 : 247쪽
· 출판일 : 2019-04-15
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9783030130046
· 쪽수 : 247쪽
· 출판일 : 2019-04-15
목차
Foundations of Digital Business Models.- The Business Model Concept.- Digital Business.- B2C Digital Business Models: Content.- B2C Digital Business Models:Context.- B2C digital Business Models: Connection.- Hybrid Digital Business Models.- B2B Digital Business Models.- Digital Business Model Innovation.- Google/Alphabet Case Study.
