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책 정보
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9783030480165
· 쪽수 : 309쪽
· 출판일 : 2020-10-01
목차
Part A - Business models as a management concept.- Introduction.- The business model concept.- Business model concepts in literature.- Distinction and aims of business models.- Part B - Structure of business models.- Introduction.- Structure of the value creation in business models.- Partial models of business models.- Partial models of business models.- Business model innovation.- Part C - Business model management.- Introduction.- Types of business model management.- Design of business models.- Implementation of business models.- Implementation of business models.- Implementation of business models.- Controlling business models.- Part D - Business model case studies.- Introduction.- E-business model.- Banking business model.- Automotive business model.- Media business model.