책 이미지
eBook 미리보기
책 정보
· 제목 : Competitive Branding Strategies: Managing Performance in Emerging Markets (Paperback, 2019)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783030249359
· 쪽수 : 288쪽
· 출판일 : 2020-10-08
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783030249359
· 쪽수 : 288쪽
· 출판일 : 2020-10-08
목차
Table of Contents
Part 1: Understanding Market Competition
Chapter 1: Managing brands in Competitive Marketplaces
Chapter 2: Branding Decisions
Chapter 3: Brand Positioning and Value creation
Part 2: Managing Brands
Chapter 4: Branding Strategy
Chapter 5: Brand Portfolio Management
Chapter 6: New Trends in Brand Management
Chapter 7: Branding in Emerging Markets
Part 3: Control and Measurement
Chapter 8: Brand-Market Risks
Chapter 9: Brand Audit
