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· 제목 : Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness (Paperback)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9783030770853
· 쪽수 : 280쪽
· 출판일 : 2022-07-19
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9783030770853
· 쪽수 : 280쪽
· 출판일 : 2022-07-19
목차
About the Author
Acknowledgements
Preface
List of Figures
Section-I The Crowd Foundation
Chapter 1 Crowdsourcing
Chapter 2 Crowdfunding
Chapter 3 Crowd-based Business Modeling
Section-II Crowd Dynamics in Business
Chapter 4 Decision Space: Collective Intelligence
Chapter 5 Crowd-based Business Leadership and StrategiesChapter 6 Technology and ‘Generation Next’ Business
Chapter 7 Consumer Behavior and Cognitive Theories
Chapter 8 Crowd-based Service Design
Section-III Times Ahead
Chapter 9 Future Perspectives
Index
