Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders (Hardcover, 3, 2021)

1. Understanding and Benefiting from Intellectual Property across Borders: A Beginning

Part I: Intellectual Property Fundamentals

2. Intellectual Property Theories

3. Intellectual Property Systems

Part II: Intellectual Property Environments

5. The Effects of Political Economy on Intellectual Property

6. Culture and Intellectual Property

Part III: Intellectual Property Management

7. Managing Intellectual Property Assets

8. Valuing Intellectual Property

Part IV: Intellectual Property Strategies

9. Internationalizing Intellectual Property

10. International Licensing and Contracting of Intellectual Property

11. Global Piracy and Strategic Responses

12. Understanding and Benefiting from Intellectual Property across Borders: New Beginnings