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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9783030540364
· 쪽수 : 322쪽
· 출판일 : 2022-04-08
목차
Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning
Part I: Intellectual Property Fundamentals
Chapter 2. Intellectual Property Theories
Chapter 3. Intellectual Property Systems
Part II: Intellectual Property Environments
Chapter 4. Intellectual Property Impacts Political EconomyChapter 5. The Effects of Political Economy on Intellectual Property
Chapter 6. Culture and Intellectual Property
Part III: Intellectual Property Management
Chapter 7. Managing Intellectual Property Assets
Chapter 8. Valuing Intellectual Property
Part IV: Intellectual Property Strategies
Chapter 9. Internationalizing Intellectual Property
Chapter 10. International Licensing and Contracting of Intellectual Property
Chapter 11. Global Piracy and Strategic Responses
Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings
Index
