Digital Business in Africa: Social Media and Related Technologies (Paperback, 2022)

· 제목 : Digital Business in Africa: Social Media and Related Technologies (Paperback, 2022) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783030935016
· 쪽수 : 318쪽
· 출판일 : 2023-07-01

Chapter 1.?Digital Business in Africa: Social Media and Related Technologies - An Introduction

Part 1 - Social Media

Chapter 2.?Ethical Social Media Marketing in Africa

Chapter 3.?The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa

Chapter 4.?Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour

Chapter 5.?Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria

Chapter 6.?A Self-Concept Interactionist Model of Social Media Reputation

Chapter 7.?Africa's Digital Marketplace: The Role of Social Media in Customer Engagement

Part 2?-?Related Technologies

Chapter 8. Digital Financial Inclusion: M-PESA in Kenya

Chapter 9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa

Chapter 10.?Role, Characteristics and Critical Success Factors of Big Data (BD) - Implications for Marketing in Africa

Chapter 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market

Chapter 12. Fostering a Digital Learning Ecosystem in Nigeria

Part 3 - Conclusion

Chapter 13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa

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