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· 제목 : Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783030740672
· 쪽수 : 290쪽
· 출판일 : 2022-08-19
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783030740672
· 쪽수 : 290쪽
· 출판일 : 2022-08-19
목차
Chapter 1: Green Business Practices in Emerging Economies
Chapter 2: Green Marketing: A Conceptual Overview
Chapter 3: Green Product Management
Chapter 4: Green Integrated Marketing Communications
Chapter 5: Green Branding
Chapter 6: Greenwashing
Chapter 7: Planning in Green Marketing
Chapter 8: Green Human Resources Management
Chapter 9: Green Distribution Management
Chapter 10: Green Positioning
Chapter 11: Project Management in Green Marketing
Chapter 12: Opportunities and Challenges for Green Marketing
Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research
