The Language Factor in International Business: New Perspectives on Research, Teaching and Practice (Paperback)

Contents: Priscilla Heynderickx/Sylvain Dieltjens/Geert Jacobs/Paul Gillaerts/Elizabeth de Groot: The Language Factor in International Business: New Perspectives on Research, Teaching and Practice ? Brigitte Planken: The Changing Landscape of Business Communication: Developments and Directions in Research ? Giuliana Garzone: Text Genres and Text Types in Business Communication: Theoretical Issues and Pedagogical Applications ? Jo Mackiewicz: Strategies for Connecting Research Findings to Business Practice ? Judith Ainsworth: The Competitive Advantage of Learning Languages for Specific Business Purposes ? Carmela Briguglio: Promoting the Development of Intercultural Communication Skills for Multinational Work Settings ? Jolanta Aritz/Robyn C. Walker: The Effects of Leadership Style on Intercultural Group Communication in Decision-Making Meetings ? Jantien van Berkel/Marinel Gerritsen: Patient Information Leaflets in Flanders and the Netherlands: Unnecessary Differences? ? Andreu van Hooft/Tuyet P. Truong: Language Choice and Persuasiveness: The Effects of the Use of English in Product Advertisements in Hong Kong ? Gilian Neessen/Jos Hornikx: The Effect of Communication Modality on the Persuasiveness of Hedges and Pledges in Advertising Claims ? Paola Catenaccio: The ‘Value-Orientation’ of Business Discourse: The Role of Corporate Social Responsibility in Business Communication: A Case Study ? Donatella Malavasi: ‘The Necessary Balance between Sustainability and Economic Success’: An Analysis of Fiat’s and Toyota’s Corporate Social Responsibility Reports ? Diane Goossens/Sylvie De Cock: Around Numbers: Combinations of Approximators and Numbers in Business News Reporting and in Academic Business English ? Paul Sambre: Blurring Boundaries of the EU (Nano)Future in Italian: Cognitive Grammar as Discourse Analysis.