The Use of English in Institutional and Business Settings: An Intercultural Perspective (Paperback)

Contents: Giuliana Garzone: Introduction ? Paola Catenaccio: Constructing Identities in the Fashion Industry: Building Brand and Customer Image through Press Releases ? Delia Chiaro: A Question of Taste: Translating the Flavour of Italy ? Marinel Gerritsen/Catherine Nickerson/Corine van den Brandt/Rogier Crijns/Nuria Dominguez/Frank van Meurs/Ulrike Nederstigt: English in Print Advertising in Germany, Spain and the Netherlands: Frequency of Occurrence, Comprehensibility and the Effect on Corporate Image ? Cornelia Ilie: British, ‘Consensus’ vs. Swedish ‘Samforstand’ in Parliamentary Debates ? Daniela Wawra: On Course for the Next Stage of Success: the Annual Reports of U.S. and Japanese Companies ? Kumiko Murata: The Discourses of Pro- and Anti-Whaling in the British and Japanese News Editorials: A Comparative Cultural Perspective ? Maria Cristina Paganoni: Recontextualizing Language: Indian Activists and the Recasting of English ? Stefanie Zilles Pohle: Offers in Irish English and German Business Negotiations: A Cross-Cultural Pragmatic Analysis ? Grahame T. Bilbow: Speaking and not Speaking Across Cultures ? Ora-Ong Chakorn: Written Business Invitations: A Cross-Cultural Rhetorical Analysis ? Gina Poncini: Communicating within and across Professional Worlds in an Intercultural Setting ? Carmen Valero Garces/Bruce Downing: Modes of Communication between Suppliers of Services and Non-native English-speaking Users: Doctor-Patient Interaction ? Cynthia Kellett Bidoli: The Linguistics Conference Setting: A Comparative Analysis of Intercultural Disparities during English to Italian Sign Language Interpretation ? Catherine Nickerson: English as a Lingua Franca in Business Contexts: Strategy or Hegemony?