Bright Modernity: Color, Commerce, and Consumer Culture (Paperback, Softcover Repri)

I. Foundations: Industry and Education 1. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries 2. Learning to See with Milton Bradley II. Gender and Color 3. "Real Men Wear Pink?" A Gender History of Color 4. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century 5. Let's Go Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color III. Ringmasters to the Rainbow: Color Inventions and Visual Culture 6. Movies Meet the Rainbow 7. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s-1950s 8. Life in Color: Life Magazine and the Color Reproduction of Works of Art IV. Predicting the Rainbow 9. The Color Schemers: American Color Practice in Britain, 1920s-1960s 10. Modeurop: Using Color to Unify the European Shoe and Leather Industry 11. Who Decides the Color of the Season? How the Premiere Vision Trade Show Changed Fashion Culture