The Fashion Forecasters : A Hidden History of Color and Trend Prediction (Paperback)

List of Illustrations List of Tables Acknowledgments 1. Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting Regina Lee Blaszczyk and Ben Wubs Part I: When Paris Led and America Followed 2. The Rise of Color Forecasting in the United States and Great Britain Regina Lee Blaszczyk 3. Tobe Coller Davis: A Career in Fashion Forecasting in America Veronique Pouillard and Karen J. Trivette Part II: Going International 4. From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group Tells How He Got Started in Trends 5. What Do Baby Boomers Want? How the Swinging Sixties Became the Trending Seventies Regina Lee Blaszczyk 6. The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting 7. Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials 8. Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950-1980 Pierre-Yves Donze 9. Interstoff's Fashion Table: The Internalization of Fashion Forecasting at the World's Most Important Fashion Fabric Fair Ben Wubs 10. The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry Mariangela Lavanga Part III: The Digital Imperative 11. Looking Behind the Scenes of Swedish Fashion Forecasting Ingrid Giertz-Martenson 12. Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region 13. Fast Fashion, Fast Futures: Catronia McNab on WGSN and the Global Digital World Part IV: Conclusion 14. Fashion Futures Regina Lee Blaszczyk and Ben Wubs Select Bibliography Index