E-Conomics: Strategies for the Digital Marketplace (Hardcover)

Summary: EUROPEAN COMMUNICATION COUNCIL; Ten Theses Relating to the Internet Economy; Perspectives.- FUNDAMENTAL PRINCIPLES OF THE NETWORK ECONOMY; A Classification of Revenue Types and Revenue Models; The Concept of Net Product Chains; New Markets -- Old Data: The Problems of Assessing Revenue Potential.- THE M&C SECTORS: A REVIEW; "Content is King" -- An Analysis of the Media Sector; Rulers of the Waves: Who Owns the Infrastructure -- An Analysis of the Telecommunications Sector; Information Technology (IT); How the Convergence of the Media and Communications Sectors Has Paved the Way for the Network Economy.- THE EMERGENCEOF THE NEW INTERNET ECONOMY; Decisive Factors in the Emergence of the Internet conomy; Consequences of the Technological Revolution: Economic Revolution?.- NAIGATION AIDS FOR THE INTERNET ECONOMY; Strategic Consequences for Media and Comunications Companies; An Integrated View of User Behaviour; The Internet Econom and Regulation.