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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9783540708315
· 쪽수 : 235쪽
· 출판일 : 2007-03-05
목차
Mega trends and their impact on the tourism industry.- Demographic change and its impact on the travel industry: Oldies - nothing but goldies?.- Eve-olution: Women's rising power in travel decisions.- Polarization of markets: Luxury and budget hotels.- Smart shopping in the European low cost flight market.- Aviation management.- The global phenomenon of "low cost" carrier growth.- Consolidation in the airline business.- Effectively planning and managing European airport capacity.- Destination management.- FIFA World Cup 2006 and its legacy on tourism.- Traveling to a shopping adventure.- Alpine destination life cycles: Challenges and implications.- Marketing and sales management.- Commission systems in tourism.- New stationary distribution channels for tourism.- Travel technology.- Travel technology in the era of Web 2.0.- Website accessibility in the cruise market.- Business travel management.- Trends and issues in global business travel management.- Long-term perspectives in the tourism industry.- Space tourism.- The future of leisure travel.














