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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9783540777977
· 쪽수 : 220쪽
· 출판일 : 2008-02-18
목차
Key Figures and Issues in the Global Tourism Industry.- Global Tourism in 2007 and Beyond - World Travel Monitor's Basic Figures.- Climate Change and Its Impact on the Tourism Industry.- Aviation Management.- The Role of Business Aviation in the European Civil Aviation Market.- Airport Privatization and Takeover - Creating Value for All Stakeholders?.- Hospitality Management.- Hotel Architecture: Less Is More - Or: Natural Sustainable.- Financial Solvency and Credit Rating for Hotel Businesses.- Quality Rating in Hotel Community Sites.- Destination Management.- Improving Travel & Tourism Competitiveness.- European Destination Management: Challenges for Product and Brand Management.- Emerging Market Segments: Religious and Medical Tourism in India.- Marketing and Sales Management.- Innovations in Market Segmentation and Customer Data Analysis.- Customer Segmentation Traveller Types and Their Needs in 2020.- Innovations in Destination Distribution Management.- Travel Technology and Business Travel Management.- European Online Travel Overview - An Abstract of PhoCusWright Online Travel Overview Third Edition.- Trends in the Business Travel Market - Focus on Germany.- The Future of Tourism and Travel.- Future Destinations.- Space Travel.














