The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force (Paperback)

The Importance of Sustainability in Corporate Strategy.- Why Are Corporate Ambition and Culture Vital for Sustainability?.- Treasuring Selected Customers: The Secret for Sustainability?.- How Do Enduring Firms Outlive the Environment and the Competition?.- Why Sustainable Firms Have a Superior Management of Capabilities?.- Selecting the Right Organization and Structure for Sustainability.- Learning from the Operational Practices of Sustainable Companies.- Innovation: The Central Way to Achieve Corporate Sustainability.- Growth Strategy for Corporate Sustainability.- The Value of Great Executing and Humility for Sustainability.- Conclusion: Timeless Principles of Corporate Sustainability.