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· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9788975281617
· 쪽수 : 548쪽
· 출판일 : 2006-08-30
목차
Part 1. Global Vision & Global Business
Chpater 1. Global Vision & Global Standard
Chapter 2. Business Globalization
Chapter 3. Trade & Similar Concepts
Chapter 4. Global Business Basics & Theory
Chapter 5. Global Business Management
Part 2. Fields & Actor of Global Business
Chapter 6. Global Business Environment
Chapter 7. Global CEO
Chapter 8. Global Economic Organization & Regional Economic Intergration
Chapter 9. Global Firms
Part 3. Global Business practice
Chapter 10. Export & Import
Chapter 11. Global Direct Investment
Chapter 12. Global Contractual Entry
Part 4. Global Business Management
Chapter 13. Culture & Global Business
Chapter 14. Global Production & Logistics
Chapter 15. Global Marketing
Chapter 16. Global Finance
Chapter 16. Global Human Resource Managemnet and Organization
