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· 분류 : 국내도서 > 잡지 > 경제/경영
· ISBN : 9788998415518
· 쪽수 : 130쪽
목차
Intro
A glimpse at the living animals on the other side of the cage, and outside the window. Face-to-face with nature, B imagines a life coexisting alongside it.
Inner Space
B divided Hansa Toys' product lines by the characteristics that define them.
VS
Several other brands are making plush animals similar to Hansa Toys'. But they show very different design directions even when they take the same animal as a motif.
Interior
Hansa plush animals are characterized by their realistic features. They are more than just toys and are also used for decorating homes and commercial spaces.
Intention / Style
Toys for Decoration
B went to multi-brand lifestyle stores all across the world, looking for other objects that straddle the border between toy and decorative object.
Different Roots
Lifestyle brands have widened the spectrum of decorative items with stuffed animals embodying a variety of concepts.
Selection
For stores selling Hansa, the brand's products hold a greater significance than those of any other toy brand. Hansa plush animals serve to clearly demonstrate brand and store identity.
Collectors
Many people collect images and items featuring an animal they love. B looked into these animal-themed collections.
B's Cut
From time to time, Hansa's plush animals almost seem to be the very image of reality.
Brand Story
Hansa Toys began in 1972 as an educational toy brand for preschool-aged children in Australia. Hans Axthelm, the founder, made a breakthrough by introducing something the saturated toy market had never seen- realistic, life-size plush toys.
Interview / Inspiration
Outro
Behind the success of Hansa Toys lies the human desire to reach out to other living beings.
