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· 분류 : 국내도서 > 잡지 > 경제/경영
· ISBN : 9788998415648
· 쪽수 : 124쪽
· 출판일 : 2015-12-11
책 소개
목차
Intro
Publisher's Note
Comments
Rimowa comments and reviews from SNS and the web
Opinions
Luggage store CEO Daniel Barkany
Markets
Style
Analysis of fashion luggage brand positioning
Functionality
Analysis of functional luggage brand positioning
Inner Space
Storage
Efficiency maximizing interior storage
Protection
Protective materials and functionality
Mobility
Mobility enhancing product systems
Opinion
Editor in Chief of Leon Korea
Dongheon Shin
User Choice
Travel Chronicles
Trips recorded in stickers on Rimowa bags
Brand to Brand
Premium Tech Items
Other high-tech items chosen by Rimowa users
48 Opinion
President of ?vasion, a club for hotel reservations Edmond de Fontenay
Influence
Travel-Themed Brands
These travel-inspired brands bring unique character to the travel products market
Lifestyle
Guidance
Rimowa users tell B about a few services that improve the quality of travel
B's Cut ?
Departures and Arrivals
Photo essay by Seungchul Yang
Brand Story
Since its beginnings manufacturing wood and leather trunks, Rimowa has grown to be a pioneer in the travel luggage industry.
Advertisements
Rimowa advertisements from the company's early days to the present
Campaigns
Some of Rimowa's most memorable campaigns
Rimowa in Movies
Rimowa products in the movies
Quotes
Quotes from CEO Dieter Morszeck
Timeline
Milestones in the history of travel and luggage
Figures
The global luggage market and key brands
VS
Comparative analysis of Rimowa product lines
106 From the Editor in Chief
The Editor in Chief comments on Rimowa's core values
Outro
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