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· 제목 : Principles of Marketing : A Global Perspective (Paperback, 1st International Edition)
· 분류 : 외국도서 > 경제경영 > 연구개발(R/D)
· ISBN : 9789810679521
· 쪽수 : 736쪽
· 출판일 : 2008-08-01
· 분류 : 외국도서 > 경제경영 > 연구개발(R/D)
· ISBN : 9789810679521
· 쪽수 : 736쪽
· 출판일 : 2008-08-01
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Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposin...
Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts?whether international or from within Asia?that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read?motivating and creating in them an interest in marketing. At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily.
Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like the use of technology in marketing and marketing ethics.
In this edition, you will find that we have:
Selected a good mix of international and Asian cases and vignettes
Made the text more concise and used visual aids to make learning easier
Refreshed our coverage of contemporary marketing with new and updated materials
1) A good mix of international and Asian cases and vignettes
The cases and examples in Principles of Marketing: A Global Perspective are carefully selected to give your students a comprehensive understanding of marketing in today’s globally connected world.
2) Concise with Engaging Visuals
Principles of Marketing: A Global Perspective makes learning from the text easier for Asian students, who are non-native speakers of English. The effective use of visual learning aids also enables students to obtain a firm grasp of concepts quickly and is an attractive tool for revision.
3) Coverage on Contemporary Marketing Issues
Keep your students at the front of the pack! In today’s globally-connected world, it is important for them to keep abreast of must-know marketing issues and be critical thinkers of how these affect them.
Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts?whether international or from within Asia?that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read?motivating and creating in them an interest in marketing. At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily.
Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like the use of technology in marketing and marketing ethics.
In this edition, you will find that we have:
Selected a good mix of international and Asian cases and vignettes
Made the text more concise and used visual aids to make learning easier
Refreshed our coverage of contemporary marketing with new and updated materials
1) A good mix of international and Asian cases and vignettes
The cases and examples in Principles of Marketing: A Global Perspective are carefully selected to give your students a comprehensive understanding of marketing in today’s globally connected world.
2) Concise with Engaging Visuals
Principles of Marketing: A Global Perspective makes learning from the text easier for Asian students, who are non-native speakers of English. The effective use of visual learning aids also enables students to obtain a firm grasp of concepts quickly and is an attractive tool for revision.
3) Coverage on Contemporary Marketing Issues
Keep your students at the front of the pack! In today’s globally-connected world, it is important for them to keep abreast of must-know marketing issues and be critical thinkers of how these affect them.
Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like the use of technology in marketing and marketing ethics.
In this edition, you will find that we have:
Selected a good mix of international and Asian cases and vignettes
Made the text more concise and used visual aids to make learning easier
Refreshed our coverage of contemporary marketing with new and updated materials
1) A good mix of international and Asian cases and vignettes
The cases and examples in Principles of Marketing: A Global Perspective are carefully selected to give your students a comprehensive understanding of marketing in today’s globally connected world.
2) Concise with Engaging Visuals
Principles of Marketing: A Global Perspective makes learning from the text easier for Asian students, who are non-native speakers of English. The effective use of visual learning aids also enables students to obtain a firm grasp of concepts quickly and is an attractive tool for revision.
3) Coverage on Contemporary Marketing Issues
Keep your students at the front of the pack! In today’s globally-connected world, it is important for them to keep abreast of must-know marketing issues and be critical thinkers of how these affect them.
Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts?whether international or from within Asia?that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read?motivating and creating in them an interest in marketing. At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily.
Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like the use of technology in marketing and marketing ethics.
In this edition, you will find that we have:
Selected a good mix of international and Asian cases and vignettes
Made the text more concise and used visual aids to make learning easier
Refreshed our coverage of contemporary marketing with new and updated materials
1) A good mix of international and Asian cases and vignettes
The cases and examples in Principles of Marketing: A Global Perspective are carefully selected to give your students a comprehensive understanding of marketing in today’s globally connected world.
2) Concise with Engaging Visuals
Principles of Marketing: A Global Perspective makes learning from the text easier for Asian students, who are non-native speakers of English. The effective use of visual learning aids also enables students to obtain a firm grasp of concepts quickly and is an attractive tool for revision.
3) Coverage on Contemporary Marketing Issues
Keep your students at the front of the pack! In today’s globally-connected world, it is important for them to keep abreast of must-know marketing issues and be critical thinkers of how these affect them.
