Essentials of Business Communication (Paperback, 4th Edition)

UNIT 1. INTERCULTURAL BUSINESS COMMUNICATION IN THE INFORMATION AGE
1. Communicating in a Global Workplace in the Digital Era

UNIT 2. THE WRITING PROCESS IN THE DIGITAL ERA
2. Planning Business Messages
3. Organizing and Drafting Business Messages
4. Revising Business Messages

UNIT 3. WORKPLACE COMMUNICATION
5. Short Workplace Messages and Digital Media
6. Positive and Neutral Messages
7. Bad-News Messages
8. Persuasive Messages

UNIT 4. BUSINESS PROPOSALS AND REPORTS?BEST PRACTICES
9. Business Proposals
10. Informal Reports
11. Formal Reports

UNIT 5. PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS
12. Professionalism at Work: Business Etiquette, Teamwork, and Meetings
13. Business Presentations

UNIT 6. EMPLOYMENT COMMUNICATION
14. The Job Search, R?sum?s, and Cover Messages
15. Interviewing and Following Up

UNIT 7. COMMUNICATION WITH ETHICS
16. Ethics in Business Communication

UNIT 8. INTEGRATIVE CASES ON BUSINESS COMMUNICATION
CASE 1. Persuasive Memo Report Writing: Whom to Hire
CASE 2. Ethics in Business Communication: Decision Making on EasyFix
CASE 3. Minutes Writing: To Recall or Not to Recall

APPENDIXES
A. Document Format Guide
B. Citation Formats
C. Correction Symbols and Proofreading Marks
D. Grammar/Mechanics Handbook