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· 분류 : 국내도서 > 잡지 > 경제/경영
· ISBN : 9791160360189
· 쪽수 : 136쪽
· 출판일 : 2017-08-01
목차
02 Intro
09 Editor's Letter
12 Retail Scene
Discovering Balmuda at Tsutaya Electrics Store
18 Opinion
Satoshi Wada, CEO of SWdesign
22 Lineup I
The five products in the Air Solution category
24 Inner Space
Unpacking the design and technology of the Air Solution category
34 Lineup II
The three products in the Kitchen category
36 Test
Putting the Kitchen category products into action
42 Opinion
Sukwoo Lee, CEO of SWNA
46 In Use
How Balmuda products are used in commercial spaces
52 Voices
Four appliance designers give their take on Balmuda
60 Opinion
Moonkyu Choi, power blogger
64 At Home
The spaces and lifestyle philosophies of Balmuda users
78 Small Giants
The small businesses shaping Japan's premium appliances market
92 Brand Story
The birth and growth of Balmuda
102 Record
The brand's creative process as documented on its social media
106 Partnership
The diverse partners that collaborate with Balmuda
110 Creative Department
Balmuda's creative team on the design process and work culture
114 Interview
Gen Terao, President of Balmuda
120 Figures
Balmuda's past and present in numbers
122 Prizewinners
Understanding design trends through Balmuda's design prize wins
125 Outro