매거진 B (Magazine B) Vol.63 : 이케아 (IKEA)

02 Intro

09 Editor's Letter

12 Overview
The current trends and influences of Ikea over the last 10 years noted by the media

16 A Walk through the Town
The meaning of residence observed through the daily life of V?stra hamnen in southern Sweden

22 Home Visit
Ikea users in different cities talk about their homes

34 Opinion
Lydia Choi-Johansson Intelligence Specialist, Inter Ikea Systems

38 Life at Home Report
The Life at Home Report, inspired by everyday lives in homes across the world

42 Prototyping
Visit the Prototype Shop, where Ikea designs are refined

48 Opinion
Sara Kristoffersson Professor at Konstfack University College of Arts, Crafts, and Design

52 Lineup
Eight key concepts and product lines that highlight Ikea's philosophy

62 Values
Four principles that make Ikea an unrivaled brand

66 Do It Yourself
A beginner and a veteran tackle the DIY assembly process

72 Into the Studio
Ikea Communications, where all of Ikea's images are made

78 Catalog
The Ikea catalog, read by more than 200 million consumers in 35 languages

80 Store Visit
The strategies and characteristics of Ikea stores

86 Tasting the Moment
Ikea's food operations reflect the identity of its birthplace

90 Swedish Table
Recipes made with ingredients sold at Ikea

94 Interiors
Homes and commercial spaces decorated with Ikea products

104 Inside Space10
Space10, a research lab for innovation of life and home established by Ikea's outside investment

110 Opinion
Carla Cammilla Hjort Co-founder and Director, Space10
Simon Caspersen Co-founder and Communication Director, Space10

114 Labs
The evolving concepts of furniture through the works of four young designers

122 The Democratic Way
The Democratic Design Centre and the Hubhult office, designed for communication and interaction-the realization of both corporate and design philosophies

132 Brand Story
Smart brand strategy contributing to Ikea's growth

140 Ingvar Kamprad
The words of Ikea's founder that have become the guiding spirit of the brand

142 Test Lab
The values of democratic design are put to the test in the Ikea Test Lab

144 Statement
The Democratic Design Days where the Ikea communicates its visions

146 Collaborations
Four collaborations that reveal the brand's openness and future-oriented perspective

150 Market Study
Ikea's inroads into the Korean market as told by Andr? Schmidtgall, Country Retail Manager, Ikea Korea, and Nicolas Johnsson, Country Marketing Manager, Ikea Korea

152 Interview
Marcus Engman Head of Design, Ikea of Sweden

156 Figures
Numbers and figures that show the global currents and brand values

159 References

161 Outro