매거진 B (Magazine B) Vol.76 : 블루보틀 (Blue Bottle)

02 Intro

09 Editor's Letter

12 Welcome
Blue Bottle patrons of Tokyo

16 Opinion
Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee

20 Slow Coffee
Blue Bottle's three extraction recipes for balanced tastes

26 Mates
Baristas and roasters representing Blue Bottle's distinctive coffee culture

30 Backstage
Oakland roastery and cupping room-the control room for taste at all Blue Bottle caf?s

34 Essentials
Various Blue Bottle products showing off the brand's aesthetic and use of new technology

42 Opinion
Taesu Im, creative branding director of Stndrd

46 Atmosphere
Blue Bottle cafes in California bring out local cultures and quirks

50 Experience
Spaces that materialize the Blue Bottle brand philosophy and coffee experience

63 Opinion
Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee

66 Atmosphere
Blue Bottle cafes in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly

70 Cafe Society
Blue Bottle's influence and driving force for growth, as explained by those involved with the brand

80 New Wave
Roastery cafes in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan

86 Refined

96 Brand Story
The stories behind Blue Bottle's birth and growth

104 Interview
James Freeman, Founder, Blue Bottle Coffee Bryan Meehan, CEO, Blue Bottle Coffee

112 Henry House
Henry House, the Blue Bottle Coffee headquarters in Oakland
116 Session
Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees

118 Partners
Large-scale investments and acquisitions that laid the foundation for the brand's growth

122 Origin
Locations where Blue Bottle Coffee's single origin coffee beans are sourced

124 Coffee Capitals
Four cities with distinctly unique caf? cultures

128 Seoul
A look at Blue Bottle's second global destination

132 Figures
Blue Bottle's specialty coffee business and influence in numbers

135 References

137 Outro