매거진 B (Magazine B) Vol.77 : 지샥 (G-SHOCK)

02 Intro

09 Editor's Letter

12 In Yamagata
Yamagata factory where premium G-Shock products are made

20 Opinion
Kikuo Ibe, inventor of G-Shock

26 Engineering
Intensive G-Shock performance tests

34 Components
A closer look at G-Shock components

40 Technology
G-Shock's accurate time-telling technology and durable form

42 Lineup
Descriptions of each lineup by a G-Shock designer

48 Opinion
Masayuki Hirota, editor-in-chief, Chronos Japan

54 Retail
Specialty shops that sell G-Shock watches

60 Evolution
The evolution of wearable devices from mechanical wristwatches to smartwatches

66 They Said
Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers

70 Opinion
Shinsuke "Alex" Nakada, director of Beams

76 Collaboration
The many sides of G-Shock seen through 57 collaborative products

84 Taste
The value of G-Shock described by neuroscientist Hideto Tomabechi

88 Collection
A G-Shock collector talks to about his taste and reasons for collecting

92 Customizing
The story of one customizing expert's strong attachment to G-Shock

98 The Molded

108 Brand Story
How a bulky, plastic wristwatch became a world-famous brand

116 From the Headquarters
Stories told by those in charge of G-Shock's performance and design
120 About Casio
Tidbits on Casio, G-Shock's mother company

122 Industry
Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world's most acclaimed wristwatch marketing guru

126 Dictionary
Wristwatch-related terms and definitions

128 Figures
The watch market in Japan and across the world in numbers along with G-Shock related figures

131 References

133 Outro