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· 분류 : 국내도서 > 잡지 > 경제/경영
· ISBN : 9791160360875
· 쪽수 : 148쪽
· 출판일 : 2019-12-20
책 소개
목차
02 INTRO
09 EDITOR'S LETTER
12 MADE IN HAMBURG
Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg
24 OPINION: ZAIM KAMAL
Zaim Kamal, Creative Director of Montblanc
30 IN THE SHOWCASE
Montblanc sightings in German writing instrument stores
36 INK BAR
Secrets behind the use and maintenance of fountain pens by Montblanc experts
42 CREATORS: SERANG CHUNG, JAEHOON CHOI
A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc
48 COLLECTORS: SEYONG PARK, THOMAS P?TZSCH
Values of Montblanc writing tools unpacked by two collectors from Korea and Germany
54 CONNECTED
Signature products from Montblanc's diverse selections
64 OPINION: DAVIDE CERRATO
Davide Cerrato, Managing Director of Montblanc International's Watch Division
70 IN WATCHMAKER'S HOUSE
Montblanc watch factories in Villeret and Le Locle
78 CRITIC
Fountain pen and watch experts contemplate Montblanc today
82 MAKERS: STEFAN FINK, MARC NEWSON
Designer-maker and industrial designer chat about writing instrument design
88 INSTRUMENTAL
98 BRAND STORY
How one writing instrument brand became a luxury label
108 INTERVIEW
Nicolas Baretzki, CEO of Montblanc International
112 PERSONAGE
Influential historical documents written and signed with Montblanc pens
114 WRITTEN LEGACY
Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line
118 DEVOTED
Support for cultural arts through Montblanc pens
122 INTERVIEW
Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation
126 DIGEST
Montblanc's brand positioning and the writing instruments market
132 REFERENCES
Books and films on Montblanc and fountain pens
135 Outro
